Your Listing is Your Story….

Your listing is your story

 

Your Listing is the story you share with everyone who reads it online

Who you choose to tell your story can affect things like market time, buyer interest, price and ultimately your success or failure in selling.

When I list a client’s property, I make a point of sending them the “Live” listing as soon as possible so they can review the content, not only for accuracy but to see if I’ve highlighted the features they feel are important and make sure I’ve captured the right feeling they’re hoping to convey to the new buyer.

Details are important and the more information the better….it keeps the interested reader buyer engaged.

I can’t tell you how many listings I’ve clicked on, read the comments about….became interested in learning more about only to click on the photos to find there’s…

only

one

picture

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“Wait, what about the awesome terrace where the sun sets while swans float about in the distant pond, or the 5 car garage with amazing workshop?”  What surprises me more than there being lazy unmotivated agents in business is that the owners haven’t asked why their house is being so poorly presented to the market?

Online marketing has taken the place of first showings. Consumers can home shop from the privacy of their own living rooms. Would you let someone show up to view your listing and not let them past the front door?

Unlikely.

If you want to sell that is.

Previewing a newly listed home with only one photo is like trying to read a book with missing chapters. eventually you stop reading and move on to a different story

Previewing a newly listed home with only one photo is like trying to read a book with missing chapters. eventually you stop reading and move on to a different story

If you’re listing your home make sure you review your listing once it’s been published.

Check the listing for both accuracy and content. Make sure the vibe of your home is conveyed with the text and marketing style. Each home is unique, your listing and the marketing should reflect that.

It’s your story after all, make sure it has the ending you want.